"BLACK" by Vera Wang

Ford Model Rafael Lazzini for Black by Vera Wang

           Vera Wang is set to launch a collection of men's formalwear with Men's Wearhouse in late Spring 2012. Her infamous "White" collection for David's bridal has created a large buzz in the bridal industry, and now we can look forward to Vera taking a jab at the men's formalwear industry. Personally, I'm excited to see what Vera has to offer to what I see as a dying industry.

     As New York Magazine reports: "men will get the choice of renting or buying their tuxedo, with a starting price of $219.99. According to Men's Wearhouse CEO Doug Ewert, they have a very specific marketing strategy: Go after the brides-to-be. "The bride is the decision maker," Ewert says. "The first thing that a girl does when she gets engaged is start shopping for a dress. And we will get in front of her very early in the process." So, ladies! Expect to see lots of Black by Vera Wang ads and other marketing materials in David's Bridal stores, because the two retailers are partners."